Last night, Tourism NI announced further measures, including a new engagement platform, to ensure the whole industry is represented in the COVID-19 Tourism Recovery, and NITA is encouraging members to get involved.
Last month, Economy Minister Diane Dodds announced the establishment of a Tourism Recovery Steering Group to lead planning and preparation for the recovery of our tourism industry. Due to the scale and complexity of the issues, including a very challenging budgetary environment, we have been advocating for a cohesive, partnership approach between private sector stakeholders and partners across government. As such, the Minister appointed the CEO of Tourism NI, John McGrillen to chair a Working Group that will facilitate broad engagement with stakeholders across the industry and secure buy-in to a cohesive and collective response arising from the pandemic.
This Working Group works to identify the key issues facing sectors across tourism, consider required interventions, make recommendations to the Steering Group and identify potential resource requirements to implement the Working Group’s recommendations. In addition to the membership which was previously announced, Tourism NI unveiled further details about how it is going to ensure representation across the tourism ecosystem.
This includes 10 “Task and Finish” groups with representatives that will consider the issues facing specific segments of the industry and bring these to the Working Group for consideration. These areas include Air & Sea Connectivity, Ground Transport, Hospitality Industry Steering Group, Accommodation, Events, Trade, MICE, Attractions and Venues, Small Experience Providers and Golf.
In addition to the above, they want to ensure that all businesses and stakeholders underpinning the NI tourism industry have the opportunity to inform and influence the planning and preparations for recovery and as such have launched a new industry engagement platform which will be used to share updates on the work of the Working Group and to engage with the wider industry through discussion forums and surveys. The new platform can be found here (please note this link is not supported in Internet Explorer). We encourage all of our members to get involved and to shape the industry going forward.